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‘It’s difficult to pick a favourite line,’ says Slattery, ‘but when Draper asks, “What do women want? He’s the reason we’re all here.’‘The makers of the show see you act a certain way and maybe that informs the character,’ says Slattery.
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Marketing to dating boomers

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In fact, baby boomers comprise one of the fastest-growing demographics in the .1-billion dollar industry.

Additionally, with a growing number of baby boomers surfing the net, inspiring the nickname “silver surfers,” online dating has become more accepted among this age group.

Campbell Soup is playing Cupid in its latest effort to woo Millennials.

The brand has partnered with Now This News to create a soup-driven dating show, document the results in a four-episode video series, and distribute it through mobile and social media channels.

For example, sites like Our Time – the largest dating site specifically targeting baby boomers – 55 Alive, Senior Friend Finder, Silver Singles and Executive Senior Dating are all catering to single baby boomers who are increasingly logging online.

Industry demand is forecast to continue expanding as a rising number of singles in this age group embrace the internet, particularly as a method for forming relationships.

And, just as importantly, we can generate messages that cater to different audiences. Here are three steps to help you get started on effectively segmenting your audiences: If marketing is about engaging with your customers on an emotional level, the better you are at defining that, the better job you can do.

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In total, the news platform pulls 2.6 million views per month, according to Campbell. The series (first episode below) — dubbed “Soup Meets Sandwich: A Dating Show for Real, Real Life” — is part of Campbell Soup Company’s cross-portfolio “Made for Real, Real Life” campaign, launched in fall 2015.Aging Americans are leading increasingly active lifestyles, whether seeking out exercise for health improvement or social activities for pure enjoyment.This group is dominated by the baby-boomer generation, which is made up of Americans born from 1946 to 1964.“They are actually really good friends and actually quite similar, both hard-working guys.It’s a lot better of a relationship than people probably think it is.“Matt and I weren’t actually allowed in the house when the Rangers were in the Stanley Cup because my dad thought we were bad luck,” Sydney said of last season’s five-game loss to the Kings.